Idea, Concept, Product
Earlier today I went to the release seminar of a new book on creativity and idea development called Slagkraft - Håndbok i idéutvikling by Erik Lerdahl. In his introduction, Erik Lerdahl stressed the importance of creativity not being something that happens by random, but rather that it is a “muscle” that can be trained. Nice metaphor. What I found most interesting during the seminar was the talk by Ragnar Johansen, the marketing director from Stabburet, a Norwegian food producer....