John Maeda’s Laws of Simplicity:

  1. REDUCE – The simplest way to achieve simplicity is through thoughtful reduction
  2. ORGANIZE – Organization makes a system of many appear fewer
  3. TIME – Savings in time feel like simplicity
  4. LEARN – Knowledge makes everything simpler
  5. DIFFERENCES – Simplicity and complexity need each other
  6. CONTEXT – What lies in the periphery of simplicity is definitely not peripheral
  7. EMOTION – More emotions are better than less
  8. TRUST – In simplicity we trust
  9. FAILURE – Some things can never be made simple
  10. THE ONE – Simplicity is about subtracting the obvious, and adding the meaningful